Inbound marketing has become a popular method for website marketing because it is effective, if you use data analysis to drive the process and evaluate the results. Inbound marketing uses content marketing, first, to interest consumers, or other businesses, in your products or services, using published content, eBooks, articles, blogs, social media monitoring, videos with SEO.

In 2012 Douglas Merrill wrote an article Forbes titled “Knowledge is Power? Those Days are long Gone.” In the article he talked about the transition from a society where knowledge was scarce and difficult to acquire to one filled with an abundance of knowledge that is easily acquirable.

Read through any number of blogs today and you're bound to start thinking that taking on inhouse inbound marketing is no big deal.  Growth hacking is all the rage and the way sites like Startup Jungle make it seem, it's super simple to angle the market in your favor without having the full blown budget of the big boys.