For those with an Entrepreneurial spirit, the web continues to be the wild, Wild West of opportunity and untold fortunes. A common area for prospectors of the Internet gold rush is to dig into the world of Internet marketing and offer services as online marketing agents.
Web marketing has changed significantly during the last decade and the tools available to manage online marketing campaigns have grown exponentially. There are a few core tools that professionals use to maximize efforts and their return on their time and money investment.
Social Media can be an all consuming process if not managed correctly. Posting to sites, responding to comments and monitoring conversations all take time, and for businesses short on manpower, this can chew up a lot of valuable time. One of the top tools available for managing your Social Media efforts is Hootsuite.
Hootsuite is a free tool that offers a premium subscription option for teams. The software allows you to monitor all of the major social networks: Twitter, Facebook, Google+, LinkedIn, Pinterest and many more. It allows you to schedule messages, respond to mentions, messages and comments and bulk upload social posts on a single dashboard. The paid versions allow you to assign tasks to team members, track campaigns and a host of other reports.
Google Keyword Planner is an indispensable tool for researching the terms that are relevant to your customers business. This tool is free and is tightly integrated into the Google AdWords platform to encourage the use of Google ads. The software allows you to upload keyword lists and generate multiple lists for each campaign.
Google Agency Toolkit is another tool offered by Google that gives agencies several tools in one convenient location and easy to use interface. The toolkit is divided into four areas: Plan, Create, Place and Measure. Each area has several sub-areas that allow you to manage everything from your Google Alerts to tracking your conversions.
HubSpot is one of the best tools available for an online marketing agency. For agencies, the HubSpot platform offers a three pronged approach to running online marketing campaigns. The software’s tools are designed to attract visitors, convert leads and close sales. The tools provide a one-stop-shop for Blogging, Social Media, building landing pages, database segmentation and personalized email campaigns.
If your experience rapid growth you may want to consider purchasing software to help you manage the day-to-day tasks of running your agency. Packages like WorkZone help with project tracking, To-Do lists, Project templates, Calendaring and document sharing. There are a multitude of similar project that are scaleable with flexible pricing structures to suit all levels of agencies.
Like the prospectors of the California gold rush days, Online Marketing Agencies need the right tools to be successful. The tools listed above will help you from your firms earliest days to a multinational firm and operate like a pro the entire time.