Starting an ecommerce is a lot of work but we all know that having a great online store will make you reap what you sow and if you're good enough there is a lot of reaping to be done.This is why everyone wants in on the market, especially in emerging markets that continue to grow.
Latin America alone is expected to reach the $52.400 million dollar mark in 2015.
Some points you should be looking at from the get-go
You've looked for an efficient programmer, sketched out what you want everything to look like for your designer, checked your business model, thought about your ideal consumers and probably have read about every blog there is on “how to start an ecommerce?”.
Now, there are some things that are beyond this “core” research, especially when it comes to gaining your consumers trust that a seasoned Internet ecommerce probably already knows. In Argentina, I specialize in the eConfianza Trust Seals and we've had the chance to work with big and small ecommerce's as well as other industries.
Our trust Seals are a chance to form a part of a community of companies that aim to uphold the highest standards concerning good online practices. These practices are a set of guidelines to creating a safe site for your consumers taking into consideration general international standards.
Here is a brief list of what we observe on sites that wish to look out for their clients, as well as what we teach our members are clear indicators of best practices:
1. Terms and Conditions & Privacy Policies
Yep, those pesky contracts! They are everywhere, they are generally very long but these 2 contracts can be your friend. Here is where you should state your business, what you do, how you do it, as well as every process that goes on through your site. The clearer they are the better off you will be when any issue comes up, so be cautious and know that these documents should evolve as your business does.
2. Choose strategic partners
We believe that a new company should start working it's way up carefully and a helping hand is always useful. This is why we encourage companies to use services from other Pro's, for example: renowned online payment platforms such as Mercado Pago, Dinero Mail or Paypal to name some. This gives you a chance to learn your business and let your clients warm up to you by using payment companies that they've already used before. This also guarantees transactional safety for your consumers as well as great security measures for your site.
3. Check your legislation
Each country is a universe when it comes to their legal framework so make sure you check your commercial, taxation and online legal obligations. Are you obliged to send an invoice with the delivery? How many days does the client have to return the product if they are not satisfied? etc…
4. Trust Seals
Find a way to bind yourself to established companies that have been doing what you are starting to do. Trust seals are a way to be a part of an online group that have made themselves subject to external evaluation in order to achieve high standards of consumer satisfaction.
5. Online Dispute Resolution and Customer Service
Give your customer a way to reach you. Problems are bound to happen but how you solve them will define your companies reputation. Claims should be kept under control in order to keep your clients happy and using efficient online dispute resolution platforms such as Zen Desk or Pactanda (for Latin American sites) can help you do this. These platforms work with companies and consumers to create an open channel of collaboration to keep each party updated as an issue seeks a solution.
These points are meant to mobilize sites into considering these types of opportunities to improve your ecommerce. Most of these are usually contemplated when problems come up while we believe that foreseeing these considerations will help you save money and probably a headache or two.